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One and Done - October 2022
One & Done rate reached its highest level in ten years
Because Nomadic customers are less loyal than Loyalists and Super Loyalists, it makes sense that the One & Done rate (defection rate of Nomadic households) is higher than the industry defection rate. However, the gap between the two has increased from 5 points in RYTD 2013 to more than 8 points in RYTD 2022. The rate of defection for both groups has increased since the pandemic and inventory situations disrupted the automotive market, but the One & Done rate reached its highest level in at least ten years in RYTD 2022.
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Read our full US Mobility Insights from S&P Global Mobility. Our October 2022 report on the US Market focuses on Loyalty chain, Market conditions on new vehicle inventory, Brand retention and rates between Nomad Share and One & Done.
This article was published by S&P Global Mobility and not by S&P Global Ratings, which is a separately managed division of S&P Global.