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    Mobility Intelligence for Automotive Marketing, Field and Sales Operations

    Learn more about Mobility Intelligence for Automotive Marketing, Field and Sales Operations
    Improve the speed, accuracy and impact of marketing and field & sales operations

    Global competition is fierce and automakers need to be fast, accurate and agile when it comes to marketing, and field and sales operations. Actionable information and insight will be the difference between market leaders and the rest of the pack.

    As a trusted source of critical market, vehicle and consumer information and insights, S&P Global Mobility enables automakers to make better decisions and drive better results by providing: 

    • Marketing – Identify, target, activate and optimize better audiences to achieve a better experience and improved ROI
    • Field & Sales Operations – Close the gap between “plan” and actuals, improve coordination and communication across tier 1-3, optimize your retail network and improve the impact and return of after-sales service programs

    Automotive Monthly Newsletter & Podcast Stay connected. Subscribe today.
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    How we can help

    Marketing and Marketing Optimization

    Maximize impact and return of your marketing operations

    Breaking through the noise of today’s marketing environment or handling a sensitive recall campaign requires the RIGHT message at the RIGHT time, delivered to the RIGHT audience, through the RIGHT channels.

    S&P Global Mobility helps marketing professionals improve efficiency and impact of marketing programs through:

    • Audience Analysis – apply the industry’s most accurate, timely and comprehensive market, vehicle and consumer information and analytics to identify consumers that are in market, prefer your brand, make and model, are ready to leave your competitor’s brand or your brand.
    • Audience Targeting – isolate consumer segments that you can reach and engage in a privacy compliant manner.
    • Campaign Measurement & Optimization – evaluate campaign performance and tune for optimal results.
    Sales Planning and Operations

    Optimize sales performance across the entire network

    Increased competition, fragmented markets and shifting consumer loyalties all add up to a challenging environment for sales and sales operations.

    Fueled by the largest global database of vehicle registration, market and consumer data, S&P Global Mobility helps OEMs' National Sales Companies and dealer networks achieve revenue goals, improve efficiency and build a more loyal customer base through:

    • Retail Network Analysis and Design – map the ideal network via sophisticated self-serve tools and expert support.
    • Improved Sales Planning & Communications – leverage a shared view of regional and dealer-level sales and marketing performance including over/under performance to plan, pump-in/pump-out and competitive analysis, segment and zip-level opportunity planning and reporting.
    • Marketing Campaign Support – improve campaign performance and list generation.
    Parts and Service

    Increase aftersales revenue and customer loyalty

    As the average age of vehicles on road lengthens, the market for replacement parts and extended vehicle service has never been greater. For National Sales Companies and dealers, providing quality service and parts not only drives substantial profit but significant contribution to owner loyalty.

    Combining the world’s largest database of vehicle registrations and vehicles-in-operation and forecasts for 99% of the world’s global production, S&P Global Mobility delivers solutions that:

    • Optimize part inventory and placement – rely on the most trusted market and demand (VIO) analysis down to the model level.
    • Improve After-sales marketing impact – apply best-in-class data capture and integration (DMS retail, warranty service; parts; new/used vehicle sales); market sizing; campaign planning and execution; performance measurement and reporting.

    Products & Solutions

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    Market Statistics, Registrations and VIO

    Measure your market performance with registered vehicles and vehicles-in-operation data.
    LEARN MORE

    Marketing (Polk Automotive Solutions)

    Industry-leading audiences, measurements, and insights to enable marketing and advertising initiatives across the entire car-buying lifecycle.
    LEARN MORE

    VIN Incentive Verification Service

    Validate and/or qualify incentive-program use at a dealership
    LEARN MORE

    Retail Network Development

    Access detailed market analyses, optimal dealer modeling, territory design, and dealer/market performance measurement.
    LEARN MORE

    Loyalty Analytics

    Which models and makes are pulling away your customers? Whom should you target with your conquest campaigns?
    LEARN MORE

    automotive Mastermind

    Create higher performing incentive campaigns
    LEARN MORE

    Market Scan Automotive Payments as a Service

    Generate a Scientifically Perfect Payment Solution™ for any conceivable Automotive Transaction
    LEARN MORE

    Experts

    Yan Zeng

    Yan joined the S&P Auto Dealer Network Planning Team in 2017 and is mainly responsible for network planning services in the Asia Pacific reg

    View Profile

    Matt Trommer

    With almost 25 years in the automotive industry, Matt joined S&P Global Mobility to focus on new product innovation. His portfolio currently

    View Profile

    Constantin Gerner

    Constantin's areas of expertise include electrification scenarios, market entry studies, due diligence projects, as well as new mobility pro

    View Profile

    Masato Takasaki

    Masato research focuses on automotive powertrain area such as engine, transmission and electric driving system as a member of powertrain for

    View Profile

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