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    Enterprise EyeQ

    Learn more about Enterprise EyeQ
    Get in Touch
    Get in Touch
    Create higher performing incentive campaigns

    The US automotive industry collectively spends billions of dollars incentivizing sales each year. While the industry has a reputation for counting pennies, rebates and incentives may be the most undermanaged expense category in the industry and can account for 10-20% of revenues. Low inventory has caused dealers to forgo best practices and lose connection to their customers. As a result, brand loyalty is down, and OEMs need smarter ways to steer who receives what incentive. Enterprise EyeQ works with Mastermind to integrate customer data, which is used by OEMs to design Private Incentive campaigns, that are then deployed directly to customers – driving traffic across their dealer network.

    Maximize incremental sales efficiently Schedule an exploratory call with an OEM Account Director
    GET STARTED
    Wondering how Dealers benefit from Private Incentives? Click to watch a quick overview
    PLAY NOW

    Enterprise EyeQ enables OEMs to

    Increase brand loyalty and support profitability

    Design incentive offers with confidence and deploy campaigns faster

    Accurately forecast sales volumes and campaign costs

    Testimonials

    “Private Incentives have given us the chance to delight our customers. We just sold an Audi SQ7 thanks to Mastermind’s predictive marketing, which recommended the vehicle upgrade and included a $1,500 Private Incentive. They were excited to get into a better car with a payment they were happy with.”
    – Camden Axel Steele: New Vehicle Director, Audi North Park

    “Adding Private Incentives through Mastermind has been a tremendous boost to help us close more deals and retain our loyal customers by closing the payment gap, creating happy customers.”
    - Val Pereira: General Sales Manager, Smythe Volvo Cars

    Solutions that meet your needs

    For OEMs looking to maximize incremental sales, S&P Global Mobility offers a data driven sales campaign planning tool – Enterprise EyeQ. The platform was developed for OEMs to deploy customer-specific incentives, to increase brand loyalty and support profitability, because S&P Global is intensely focused on offering invaluable insights and unmatched data that put our customers at the forefront of innovation in the industry.

    Enterprise EyeQ operates with three components

    Vehicle Affinity

    The Vehicle Affinity model uses a combination of registration and demographic data to analyze vehicle segment trends, allowing you to accurately predict which in-market customers are most likely to buy.

    Price Sensitivity

    The Price Sensitivity model calculates the likelihood of in-market customers buying a specific vehicle at varying price points. This involves computing a Behavioral Prediction Score for all customer-vehicle combinations at different prices.

    Optimization Engine

    Following campaign parameters set by the OEM, the Optimization Engine automatically selects the right combination of prospects to maximize incremental sales through Private Incentive allocation.

    Advantage

    Glean industry leading insights through S&P Global’s highly reputable data assets and modeling capabilities coupled with our predictive marketing campaigns.

    127M+

    US households

    30M+

    lines of forecast data updated monthly

    40M+

    new vehicle offers per year

    30,000+

    automotive dealerships

    Podcasts
    View All
    PODCAST Apr 02, 2025 23:09 mins

    Autology: InterBattery Seoul 2025 – Key Takeaways

    PODCAST Feb 26, 2025 25:23

    Fuel For Thought: Bridging Gaps for Carbon Reporting in the Automotive Industry

    PODCAST Feb 24, 2025 28:53 mins

    Autology: The Charge to Change: Embracing the Electric Future of Transportation

    PODCAST Jan 30, 2025 26:25

    Fuel for Thought: A More Practical Future for Autonomous Vehicles

    {}

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