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    Fleet Intelligence: Commercial vehicle insights, trends and marketing

    Learn more about Fleet Intelligence: Commercial vehicle insights, trends and marketing
    Target commercial vehicle opportunities with Fleet Intelligence

    Gain a new perspective on the commercial vehicle market and fleets.

    With deep insight into the 32 million commercial vehicles and 3.5 million fleets currently on the road in North America, S&P Global Mobility can give you the insight you need to power growth and gain market visibility to drive a sustainable competitive advantage.

    Talk to an S&P Global representative Find out more about commercial vehicle market performance and marketing with Fleet Intelligence
    CONTACT ME

    TIPNet (Trucking Industry Profile)

    A Clearer View of the Commercial Vehicle Industry

    To truly understand how you’re doing against your competition in the industry, you need to have a clear view of the market. TIPNet is a web-based interactive system designed to give you insight into the entire commercial vehicle industry.

    The system provides vehicles in operation (VIO) and New Truck Registration information on light/medium/heavy commercial trucks and new commercial trailers in North America. TIPNet will assist in identifying your best areas of opportunity and provide actionable information to help drive your business.

    A High Horsepower Software Tool to Help Improve Your Business

    TIPNet enables you to segment your prospects by geography or market. Whether at a macro (US or Canada) or micro (ZIP Code/Postal Code) level, you’ll have the ability to gain valuable insight into what vehicles make up your market:

    • Geographic area
    • Vehicle – make/ series/ model/ type
    • Vehicle upfit
    • Engine – make/ model/ type/ liter size/ cylinders/ CID
    • Model year
    • Cab configuration
    • Wheels
    • GVW
    • Front/rear axle
    • Fuel type
    • Registration – name/ address/ vocation/ carrier type/ local and national fleet size

    Commercial Vehicle Loyalty® and Competitive Threat Alert

    Improve Customer Loyalty and Drive Conquest success

    Growing your commercial and fleet business requires that you keep your existing customers loyal while focusing on the right conquest opportunities. This necessitates a keen awareness of the actions and habits of your customers and prospects.

    We offer the industry’s only fact-based measurement of loyalty in the commercial vehicle marketplace designed specifically for medium- and heavy-duty vehicle and engine original equipment manufacturers.

    Across the industry, down to the manufacturer, make, model and engine, these insights provide detailed loyalty, conquest and defection information about all customers, not just the largest fleets, with 5-year trending, enabling:

    • Understand and compare owner loyalty by brand and customer
    • Analyze and optimize efforts for conquest growth opportunities
    • Plan preemptive actions against potential defectors
    • Win back former loyal customers who recently purchased from a competitor
    • Develop retention programs for loyal customers
    • Isolate loyalty trends over time for tracking purposes
    • Analyze loyalty drivers

    Powerful information? You bet. Identifying the strengths and weaknesses in your customer base will allow you to plan and prepare with confidence, targeting specific buyer groups to retain and grow vehicle volumes and market share.

    Our Commercial Vehicle Loyalty Analysis will help you easily identify:

    • Who is remaining loyal to a brand?
    • Where defectors are going?
    • Which are the best conquest targets?
    • Fleet buying habits
    • Performance trends
    • Direct mail/prospecting opportunities

    Change of Ownership Reporting and Analysis

    Comprehensive data and reporting to capitalize on the used commercial vehicle market

    Make the most of the opportunities that exist in the used commercial vehicle market. Our Change of Ownership reporting provides the industry's leading view into the used commercial vehicle market to help you drive the performance of your business.

    • How do I maximize profits with used vehicles?
    • Where should I place my used vehicle inventory?
    • Where are the used vehicle markets?
    • Who are the used vehicle buyers?
    • What is the overall trend for used vehicles?
    • What are the vocational applications?
    • What is the turn rate by weight class?
    • How do individual manufacturers perform?
    • How has demand shifted over time?
    • What service and repair revenue opportunities exist by fleet, by region?

    Powerful information? You bet. Consisting of millions of transactions where a previously registered commercial vehicle identification number (VIN) has changed name and location.

    Our Change of Ownership Reporting will help you:

    • Easily identify who is buying used trucks, which brands and where
    • Pinpoint how long owners are holding trucks at the brand and regional level
    • Highlight service and repair opportunities
    • Provide insights into targets and timing to buy and sell vehicles
    • Optimize strategic marketing
    • Enable direct mail/ prospecting

     

    Who Uses It?

    • Manufacturers (OE or aftermarket) of trucks/trailer parts
    • Vehicle upfits
    • Dealers
    • Parts retailers
    • Finance companies
    • Rental and leasing companies
    • Commercial vehicle body builders
    • Engine manufacturers
    • Service providers
    • Consulting companies
    • Market research firms
    • Lead generation firms

     

    What's included

    Data

    The Fleet Intelligence helps you determine your best areas of opportunity by providing vehicles-in-operation (VIO) and new truck registration data on:

    • Light, medium and heavy vehicles (GVWs 1C-8)
    • New commercial trailers (all lengths and types)
    Analysis

    Our commercial vehicle registrations database includes 20+ vehicle attributes plus owner information in the US (all non-restricted states) and Canada, covering:

    • Fleet size by vehicle age, type, manufacture, make, GVW
    • Fleet size at national or local level
    • Vans, PUs, SUVs, trucks, tractors, chassis cabs, buses
    • Demand for 11 categories of parts and over 80 specific parts
    • Vocational demographics
    • National, state, county, DMA or ZIP code summaries
    • Data summarized by company-specified geography
    Segmentation

    Fleet Intelligence divides your prospects by geography, by business vocation or age of the vehicle to provide either a service or sales lead. In addition to vehicle make, series, model and type, you can break out data by:

    • Vehicle upfit
    • Engine make, model, type, liter size, cylinders and CID
    • Model year
    • Cab configuration
    • Wheels
    • GVW
    • Front/rear axle
    • Fuel type
    • Local and national fleet data

    Industry Success Stories

    Commercial vehicle manufacturer and distributor makes own opportunities by going straight to the end-user

    As a manufacturer of custom high-content work trucks for the utility, municipality and government vehicle market, Phenix Truck Bodies and Van Equipment wanted to grow its business. After 35 years in business, Phenix decided to increase its products and solutions offerings to include light truck and van equipment. The idea was to be Southern California’s “One-Stop-Shop” for vocational truck and van equipment solutions—large fleets and small fleets, large trucks or small vans—only one call for any fleet manager.

    SEE CASE STUDY
    Automotive Industry Analysis
    View All
    Blog Oct 29, 2024

    Trucking in transition: Potential impacts of 2025 policy change

    Market Updates Oct 23, 2024

    Trucking in transition: Potential impacts of the 2024 election

    Blog Jun 21, 2024

    The Future of ICE Powertrain and Hybrid Powertrain Systems in North America

    Newsletter Mar 28, 2024

    Fuel for Thought: The Road to Transformation - Charting the course for the future of trucking

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    Fleet Intelligence FAQs

    What Can Fleet Intelligence be used for?
    • Market segmentation, product development, fleet profiles (purchasing patterns, loyalty) parts and service analysis, target qualified prospects and businesses by certain vehicles, and develop market strategy
    What is vehicles in operation (VIO) and how does S&P Global Mobility track this?
    • We define vehicles in operation as every vehicle of GVW 1-8 currently on the road. Our data is derived from state registrations and our VIO database tracks over 3.5 million commercial fleets currently on the road in the US, Canada, and Puerto Rico.
    What is new truck registration and how does S&P Global Mobility track this?
    • S&P Global Mobility receives new registrations each month from the states and provinces for all commercial vehicles of GVW’s 1-8 going back to 1985
    Does S&P Global Mobility offer data on trailers?
    • Yes, we have new trailer registration data for the United States going back to 1985.
    Who Uses Fleet Intelligence?
    • Manufacturers (OE or aftermarket) dealers, parts retailers, dealers, rental and leasing companies, service providers, and more!

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