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    Polk Signals

    Measure outcomes over indicators
    Polk Signals is the automotive industry’s leading resource for marketing performance, measurement, and campaign insights. Understand total sales impact – for you and the competition, using sales lift and buy through rates.

    Polk Signals product suite measures and optimizes marketing investment with real-time sales data, delivering actionable insights based on business outcomes for every campaign, initiative and channel.

    Contact Us
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    Marketing Optimization

    • Use real time sales data to make informed decisions that boost campaign performance
    • Increase media value spend by determining which ads, media channels and frequency levels produce the best results

    Campaign Performance

    • See total sales activity and how many vehicles were purchased from campaign exposure
    • Track results across all vehicle sales including featured vehicle, brand vehicles and competitive vehicles

    Consumer Profiles

    • Understand customer buying patterns and learn more about purchasers of the advertised/featured product
    • See how your consumers compare against marketplace benchmarks for in-market timing, loyalty and more.

    Purchases and beyond. Polk Signals delivers comprehensive automotive profiles and campaign insights

    2025-2026 US Vehicle Launch & Activity Guide

    Download this quick refrence guide to learn more about upcoming US vehicle activity.

    Download Now
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