Polk Signals

Measure outcomes over indicators

Polk Signals is the automotive industry’s leading resource for marketing performance, measurement, and campaign insights. Understand total sales impact – for you and the competition, using sales lift and buy through rates.

Polk Signals product suite measures and optimizes marketing investment with real-time sales data, delivering actionable insights based on business outcomes for every campaign, initiative and channel.

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Marketing Optimization

Use real time sales data to make informed decisions that boost campaign performance
Increase media value spend by determining which ads, media channels and frequency levels produce the best results

Campaign Performance

See total sales activity and how many vehicles were purchased from campaign exposure
Track results across all vehicle sales including featured vehicle, brand vehicles and competitive vehicles

Consumer Profiles

Understand customer buying patterns and learn more about purchasers of the advertised/featured product
See how your consumers compare against marketplace benchmarks for in-market timing, loyalty and more.

Purchases and beyond. Polk Signals delivers comprehensive automotive profiles and campaign insights

2025-2026 US Vehicle Launch & Activity Guide

Download this quick refrence guide to learn more about upcoming US vehicle activity.

Download Now

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