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Language
Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Automotive
Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Automotive
Associate Director, Industry Analysis and Loyalty Solutions, S&P Global Mobility
Watch this video log from Tom Libby, Manager of Loyalty Solutions with IHS Markit, as he discusses the importance of automotive brand loyalty and the tools needed for automakers to effectively compete in today's vehicle market.
In part two of this series, Tom helps to explain why conquest and defection are on the minds of OEMs, why brand loyalty is so important for automakers, how to use IHS Markit household analytics and loyalty tools, and how automakers continue to compete for market share.
In this video, Tom covers topics that include:
To learn more about loyalty solutions, visit Automotive Loyalty