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    销售和网络运营解决方案

    Learn more about 销售和网络运营解决方案

    在增长放缓的背景下,竞争加剧、市场碎片化以及消费者忠诚度的变化,所有这些都构成了销售和销售运营面临的具有挑战性的环境。在全球最大的车辆登记、市场和消费者数据数据库的推动下,埃信华迈帮助全国销售公司及其经销商在这个竞争日益激烈的市场中获得优势。

    新冠肺炎对全球汽车经销商的影响
    下载信息图

    经销商网络解决方案

    我们经销商网络解决方案帮助全国销售公司和汽车服务供应商确定其零售网络的最佳位置和配置。从调整经销商范围的大小和形状,到确定新经销商的最佳区位,我们能为您提供一切帮助。埃信华迈可以在市场容量、客户驾车高峰时间和经销商分布、位置和密度等方面提供关键见解,帮助您优化零售网络的市场绩效。

    我们的经销商网络解决方案包括

    经销商网络发展(DND)研究

    埃信华迈定制的DND研究有助于确定网络缺陷并对现有经销商的位置和发展潜力进行评估。研究分析提供:

    • 理想网络模拟
    • 网络/经销商缺陷评估——深入了解经销商网络现状与“理想”间的差距
    • “缩小差距”的影响——从现状到理想
    NetworkInsight

    NetworkInsight是一个基于网络平台的模拟工具,补充并推动DND分析和更新。NetworkInsight为用户提供以下可能:

    • 通过测绘工具与DND分析结果进行交互
    • 执行“假设”分析并测量不同情景的影响(新增、撤离、搬迁)
    • 计算所有点的新发展潜能,包括同类竞争影响
    • 开展潜在区位发展模拟
    • 获取每月报告数据和经销商业绩报告
    售后市场营销解决方案

    了解客户并增加销售在售后服务领域,现有客户是您未来业务的最佳来源,而您的服务部门在客户保持方面发挥着重要作用。事实上,服务忠诚度和未来汽车销售之间存在着直接相关性,这会影响客户对经销商、品牌以及制造商的长期忠诚。

    售后服务催化剂解决方案利用关键的客户和潜在客户数据以及相关市场情报,提供相关洞见以提高客户保持及忠诚度,避免客户流失,提高零部件和服务收入并提高整体盈利能力。

    售后服务催化剂帮助客户通过在车辆所有权生命周期内管理关键的客户接触点,来实现整体业务目标。

    销售运营预测

    最新的月度注册量对当年的产量规划有何影响?这对未来几年的市场和未来车辆会产生有什么影响?

    销售运营预测为您提供上述问题的答案以及对这些关键性投入的第三方观点。

    轻型汽车销售运营预测每月更新发布最新的实际销量数据,能显著提升您的中短期规划能力。


    资料下载

    • 经销商网络发展-中国
    Catalyst For Aftersales - Video

    咨询服务: 销售/产量/市场规划
    利用深入、自定义的场景规划和来自可靠业务合作伙伴的洞见,审查并支持市场战略
    咨询服务: 经销商网络规划
    利用详细的市场分析、最优经销商模型、区域设计和经销商/市场绩效测量来优化您的经销商网络
    咨询服务: 我们的研究方法

    我们凭借无与伦比的专业知识、一流的数据资产和深入的行业洞见,帮助客户从容自信地快速做出关键决策。从独立项目到持续支持,我们提供多种解决方案,并且可以根据您的具体需求进行定制。

    • 市场规模和预测
    • 市场进入与发展
    • 战略支持服务
    • 管理咨询服务

    资料下载

    • 经销商网络发展
    • 汽车咨询服务手册
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