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Polk Data Services

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Make your first party data smarter.

Your customers are your greatest asset and the need to better understand them is critical for growing sales and lifetime value. When your first party data is actionable, you can develop more effective messaging and offers while reducing waste. You make every impression count.

Polk Data Services enables marketers to power their owner and lead communications with best-in-class automotive intelligence. Polk Data Services helps you know your automotive customers better than anyone.

With nearly half of new car buyers switching brands, competition to retain customers is fierce. Polk Data Services helps OEMs and Dealers improve CRM performance and save money in four key areas.

Cleanse

Improve identity matching capabilities to develop target profiles that reach their customers.
Ensure the right sales and marketing messages are delivered to the intended households.

Verify

Does the household still have the vehicle you have on file? Save money by reducing wasted impressions.
Validate warranty coverage and customer eligibility for incentives and special offers
Avoid annoying customers with irrelevant sales and service offers.

Suppress

Reduce costs by suppressing leads that are no longer in-market for a vehicle.
Optimize the efficiency of your dealer outreach programs.

Enrich

Know your customers buying motivations. Develop comprehensive ownership profiles for better targeting and results
Add quality insights to your first-party data like additional vehicles owned, financial profiles and loyalty to a segment or brand.

2025-2026 US Vehicle Launch & Activity Guide

Download this quick reference guide to learn more about upcoming US vehicle activity

DOWNLOAD NOW

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