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    汽车多元化市场数据

    Learn more about 汽车多元化市场数据
    探索多元化的汽车市场

    挖掘特定族裔和群体的购买力

    S&P Global[标普全球]为您提供了在全美范围内挖掘多元化族裔和群体市场的关键信息。我们的数据与汽车专业知识相结合,助您能够针对不断增长且收益丰厚的族裔和性别市场开展新车/二手车、零部件和服务以及其他汽车相关促销活动。通过我们的汽车多元化市场数据,您可以发现:

    • 正在销售什么?(制造商、车型、动力系统等)
    • 谁正在购买?(族裔、性别、年龄、收入)
    • 如何接触到他们?(州、MSA、邮政编码等)
    寻找最受消费者群体欢迎的汽车品牌 下载按消费者群体细分的十大畅销品牌。
    下载

    包含哪些内容

    市场分析

    基于两个独立来源开展分析,以实现最大程度的覆盖和准确性,S&P Global[标普全球]汽车族裔数据使您能够发现新车和二手车销量最高的地区。我们还可以针对一个或多个族裔群体根据制造商、车型或车辆细分来识别表现最佳和最差的市场。

    定向营销

    我们提供超过200个个体族裔代码,以及各种语言代码,帮助您将最明确的信息传达给目标受众。目标客户可以基于族裔、性别、年龄和收入的各种组合。

    DMA® 份额比较

    在全国指定市场区域对品牌不同族裔的销量与整体市场销量进行比较。指数提供了一个对市场表现的直接衡量。我们的指数评级突出了品牌市场份额高于或低于市场平均水平的区域。您可以将此重要工具用作评估您在市场上表现的基准。

    * DMA® 是Nielsen的注册服务商标,已获得许可使用。

    多元文化忠诚度分析

    了解受到特定族裔群体中欢迎的车型是什么?多元文化汽车忠诚度可以在全国、DMA®层级以及车辆细分市场层级展示分析结果。我们将多元文化消费者的忠诚度与一般族群进行了基准比较。

    * DMA®是Nielsen的注册服务商标,已获得许可使用。

    客户征服/流失分析

    按车型和族裔及/或群体发现重要的客户征服和流失情况。客户征服和流失情况可以根据制造商或车型在全国或DMA®层级进行报告。还可以将多元文化客户与一般市场进行比较。

    * DMA®是Nielsen的注册服务商标,已获得许可使用。

    修理厂份额分析

    汽车修理厂份额可以根据制造商或车型在全国或DMA®层级进行报告。将客户按族裔群体或性别与一般市场进行比较。

    * DMA® 是Nielsen的注册服务商标,已获得许可使用。

    性别分析

    哪些车辆更受特定性别人群的青睐?女性最喜欢的新车和二手车品牌是什么?汽车性别数据可以基于注册人的性别进行分析,解答这些问题和其他问题。

    性少数群体(LGBT)数据

    美国性少数群体的汽车市场有多大?您的品牌在这一市场的份额与竞争对手相比如何?性少数群体汽车客户的热门市场在哪里?基于业内规模最大的性少数群体购车者数据,我们可以帮助您回答这些问题并制定相关业务策略。

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