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2018 Automotive Loyalty Awards from S&P Global
2018 Model Year Loyalty Award Winners
| Manufacturer and Make Loyalty Awards | Award Winners |
|---|---|
| Overall Loyalty to Manufacturer | General Motors* |
| Overall Loyalty to Make | Ford* |
| Most Improved Loyalty to Make | Tesla |
| Highest Conquest Percentage | Jeep* |
| Most Improved Conquest Percentage | Tesla |
| Overall Loyalty to Dealer | Lincoln* |
| Ethnic Market Loyalty to Make | Toyota* |
| African American Market Loyalty to Make | Toyota* |
| Asian Market Loyalty to Make | Toyota* |
| Hispanic Market Loyalty to Make | Toyota* |
| Segment Model Loyalty Awards | Award Winners |
|---|---|
| Luxury Compact CUV | Lincoln MKC* |
| Luxury Full-Size SUV | Lincoln Navigator |
| Luxury Mid-Size CUV | Lexus RX |
| Luxury Mid-Size SUV | Lexus GX |
| Luxury Sport Car | Porsche 911* |
| Luxury Traditional Compact Car | Lincoln MKZ* |
| Luxury Traditional Full-Size Car | Lexus LS |
| Luxury Traditional Mid-Size Car | Lexus ES* |
| Luxury Traditional Sub-Compact
| BMW i3 |
| Compact CUV | Chevrolet Equinox* |
| Compact SUV | Jeep Wrangler* |
| Full-Size Three-Quarter To One-Ton Pickup | Ford F-Series* |
| Full-Size Half-Ton Pickup | RAM 1500* |
| Full-Size SUV | GMC Yukon Denali XL* |
| Mid-Size CUV | Subaru Outback* |
| Mid-Size Pickup | Toyota Tacoma |
| Mid-Size SUV | Jeep Grand Cherokee* |
| Mid-Size Van | Honda Odyssey* |
| Sport Car | VW GTI* |
| Mid-Size Sport Car | Ford Mustang |
| Traditional Compact Car | Honda Civic |
| Traditional Full-Size Car | Toyota Avalon |
| Traditional Mid-Size Car | Toyota Camry |
| Traditional Sub-Compact Car | Mini Countryman* |
*Winner from previous model year award
Source: S&P Global
2018 Photo Gallery
Photos by Glenn Triest
Overall Loyalty to Manufacturer 2018 | Winner: General Motors*
Kristen Balasia, Vice President and Managing Director, Automotive Advisory, S&P Global, presents the 2018 Model Year Automotive Loyalty Award for the Overall Loyalty to Manufacturer category to Steve Hill, Vice President, US Sales, Service & Marketing, General Motors.
*Winner from previous model year award
Overall Loyalty to Make 2018 | Winner: Ford*
Kristen Balasia, Vice President and Managing Director, Automotive Advisory, S&P Global, presents the 2018 Model Year Automotive Loyalty Award for the Overall Loyalty to Make category to Jim Farley, Ford President, Global Markets.
*Winner from previous model year award
Most Improved Loyalty to Make 2018 | Winner: Tesla
Kristen Balasia, Vice President and Managing Director, Automotive Advisory, S&P Global, presents the 2018 Model Year Automotive Loyalty Award for the Most Improved Loyalty to Make category to Adam Fitting, General Manager, Tesla.
Highest Conquest Percentage 2018 | Winner: Jeep*
Kristen Balasia, Vice President and Managing Director, Automotive Advisory, S&P Global, presents the 2018 Model Year Automotive Loyalty Award for the Highest Conquest Percentage category to Tavon Brooks, Senior Manager, Jeep Brand.
*Winner from previous model year award
Highest Ethnic Market Loyalty to Make Award 2018 | Winner: Toyota*
Kristen Balasia, Vice President and Managing Director, Automotive Advisory, S&P Global, and Marc Bland, Vice President of Diversity and Inclusion, S&P Global, present the 2018 Model Year Automotive Loyalty Award for the Highest Ethnic Market Loyalty category to Cynthia Tenhouse , Vice President, Vehicle Marketing and Communication, Toyota.
Most Improved Loyalty to Dealer Award 2018 | Winner: Lincoln
Kristen Balasia, Vice President and Managing Director, Automotive Advisory, S&P Global, presents the 2018 Model Year Automotive Loyalty Award for the Most Improved Super Loyalist Loyalty to Make Award category to Jim Farley, Ford President, Global Markets.
Most Improved Conquest Percentage 2018 | Winner: Tesla
Kristen Balasia, Vice President and Managing Director, Automotive Advisory, S&P Global, presents the 2018 Model Year Automotive Loyalty Award for the Most Improved Conquest Percentage category to Adam Fitting, General Manager, Tesla.