Special Report: Transformation of Auto Retail
When was the last time you went to a local travel bureau to book a flight? Exactly!
While most other industries have transitioned to a digital model for more than a decade - from travel services to consumer-packaged goods to banking - the car-buying process has remained a very traditional physical process. Until now.
No-haggle pricing, direct-to-consumer, and the agency model are new retail concepts often referenced in an EV context. But is selling EVs really all that different from selling ICE vehicles in an omnichannel environment?
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